The Benefits of Playing the Right Audio in Your Orange County Retail Space

Have you ever been inside a silent retail store with no music playing in the background? What was your initial impression? You most likely felt uncomfortable and after looking around a bit, you left fast and headed towards a more welcoming store.

Looking from a different perspective, have you ever exited a store because the music was too loud or irritating, making you feel stressed and annoyed?

Music is the key element in the retail mix. Great music has the potential to put customers in the right mood, redefine the retail store’s image, attract new customers and grow sales and revenue.

Here are some excellent reasons why playing the right music is beneficial to your retail business in Orange County:

1. What is your brand?

Are you a relaxed, carefree brand? Do you run stores that are kid-friendly with a warm atmosphere? Are you vibrant, edgy and energetic? The loudness, tempo and style of the music you play can help communicate the personality of your brand to customers, even before they enter your store.

Imagine that you are at the shopping mall, looking for a suit. You most likely won’t enter stores that are playing dance or rap music, as they are unlikely to have formal wear. But if you were looking for a new pair of sneakers you would probably pop into one of those very shops because you were drawn to the music.

If you have been thinking about rebranding or tweaking your store, music could be a powerful tool to achieve your brand’s redesign goals.

2. Building the right atmosphere

As the competition of e-commerce is getting stronger, the shopping experience quality has become one of the key differentiators for physical stores. Music plays a huge role in creating and enhancing the retail experience, to the point that four out of five small retailers think that they would damage their store’s atmosphere if they stopped playing music.

Research shows that the music you play affects the store’s environment and moods and feelings of shoppers. By changing the style and tempo of the background music, retailers could create a visible change in the store’s atmosphere. Analyze the ambiance of your store. What kind of atmosphere would you want to establish?

3. Create a private area

By masking the sounds of movements and voices, background music assists in creating a personal space for customers. This will give them privacy as they walk around your store, browsing the products and making comments to friends or family. This is perhaps unsurprising that a whopping ninety-nine percent of staff who work in stores without music think that shops that play music are more modern and attractive places to shop.

4. Set the pace of shopper

Speed, volume and rhythm of in-store music affects the pace of a customer’s flow throughout the store. When relaxing music is playing at a low volume, people tend to wander around the store’s aisles slowly. And when loud, energetic songs are playing, shoppers tend to speed up their pace through the store. The pace of customer flow does not appear to affect sales.

You should play different styles based on the time of the day and desired goals. A retailer may decide to play louder, fast tempo music when it is close to closing time. This encourages customers to speed through the store. On the other hand, slower music could be played during off-peak times. This will inspire shoppers to wander around and browse the merchandise for a longer time.

5. Shorten your waiting times

Music could affect shoppers’ perception of time. A long queue will feel shorter if there is great music playing in the background. It is the same principle behind the melodies played while callers are put on hold on the phone. When individuals are entertained, they are less likely to get irritated or bored.

Do you need custom audio installation? Contact Experience Audio Video here!

 

Home Automation: It’s not about turning on a light bulb with your phone

Most people think of Home Automation as just an entertainment center with surround sound, a remote and TV. Maybe they’ve installed a light bulb you can adjust with an app on your phone. While those are popular elements in an automation system, it doesn’t even scratch the surface of new technology. There are many possibilities aimed at streamlining your daily activities all over the home for safety, entertainment and savings.

How many times have we arrived home with a bundle of groceries and struggled with the key in a dark entryway? This is a great example of how Home Automation can add personal safety and home security, all in one. Imagine pulling into the driveway and unlocking the door from your car? Your porch light is already on as you’ve had it programmed to come on at the time and day that best fits your schedule. With a video doorbell you can also lock and unlock your door for packages, repair professionals and your kids. Additional video cameras around your home double as a deterrent and live recording of an adverse event. If your schedule changes or you’re out of town, program a vacation schedule. You can easily monitor it all in your smartphone app from anywhere around the world!

How about opening your door and having the interior path lit up, and your favorite, relaxing song playing through speakers in the kitchen ceiling that line up with your recessed lighting to blend perfectly with your aesthetic? The kitchen has become the center of the action in most homes, and a wall-mounted touchscreen can handle it all. From controlling light and music to displaying recipes for hands-free cooking, even catch up on your favorite show on one of your apps! And don’t forget the climate in your home! Scheduling the thermostat to turn up or down to your comfort zone a half hour before you get home is not only saving on your utility bill, it’s doing your part to conserving precious energy resources.

Ok, so you’ve got the picture on how convenient and cost saving the automation of lighting, climate and a security system can be to your busy life. Now how about fun?! You can make any room into a theater, with the distributing power to put audio and video in every room. Start with a smart TV for live streaming your favorite shows or movies with the Netflix app, and pump out your music throughout the home with Pandora. A good quality receiver will do this and also tie in a surround sound speaker system. There’s nothing like theater-quality sound to make you jump out of your seat! Smart Home Automation makes control a snap from the comfort of your couch with your tablet or iPad. You can dim the lights and turn on the surround sound with a simple touch. Even turn off lights and music in other rooms. So you don’t want to clash the look of modern technology components with your elegant, classic style furnishings? You can hide speakers and subwoofers in cabinets or even in the wall. Also a media rack can be hidden in a closet to keep things uncluttered.

But how will you control all of this without killing your home network’s capabilities? The easiest solve is to upgrade it with a signal booster, maybe a bigger house would benefit from a wireless access point placed where signal is difficult to get. Either way, a more robust, faster network works for everyone.

With the multitude of products now available in the IoT (Internet of Things) category, professional A/V integrators are still your best bet on choosing exactly what sort of system you’d prefer based on your particular needs and desires.

All in all, the automation of a home helps you navigate the hectic schedules we all have nowadays. And isn’t more time spent enjoying your family worth that?

Read more about home automation here.