The Benefits of Playing the Right Audio in Your Orange County Retail Space

Have you ever been inside a silent retail store with no music playing in the background? What was your initial impression? You most likely felt uncomfortable and after looking around a bit, you left fast and headed towards a more welcoming store.

Looking from a different perspective, have you ever exited a store because the music was too loud or irritating, making you feel stressed and annoyed?

Music is the key element in the retail mix. Great music has the potential to put customers in the right mood, redefine the retail store’s image, attract new customers and grow sales and revenue.

Here are some excellent reasons why playing the right music is beneficial to your retail business in Orange County:

1. What is your brand?

Are you a relaxed, carefree brand? Do you run stores that are kid-friendly with a warm atmosphere? Are you vibrant, edgy and energetic? The loudness, tempo and style of the music you play can help communicate the personality of your brand to customers, even before they enter your store.

Imagine that you are at the shopping mall, looking for a suit. You most likely won’t enter stores that are playing dance or rap music, as they are unlikely to have formal wear. But if you were looking for a new pair of sneakers you would probably pop into one of those very shops because you were drawn to the music.

If you have been thinking about rebranding or tweaking your store, music could be a powerful tool to achieve your brand’s redesign goals.

2. Building the right atmosphere

As the competition of e-commerce is getting stronger, the shopping experience quality has become one of the key differentiators for physical stores. Music plays a huge role in creating and enhancing the retail experience, to the point that four out of five small retailers think that they would damage their store’s atmosphere if they stopped playing music.

Research shows that the music you play affects the store’s environment and moods and feelings of shoppers. By changing the style and tempo of the background music, retailers could create a visible change in the store’s atmosphere. Analyze the ambiance of your store. What kind of atmosphere would you want to establish?

3. Create a private area

By masking the sounds of movements and voices, background music assists in creating a personal space for customers. This will give them privacy as they walk around your store, browsing the products and making comments to friends or family. This is perhaps unsurprising that a whopping ninety-nine percent of staff who work in stores without music think that shops that play music are more modern and attractive places to shop.

4. Set the pace of shopper

Speed, volume and rhythm of in-store music affects the pace of a customer’s flow throughout the store. When relaxing music is playing at a low volume, people tend to wander around the store’s aisles slowly. And when loud, energetic songs are playing, shoppers tend to speed up their pace through the store. The pace of customer flow does not appear to affect sales.

You should play different styles based on the time of the day and desired goals. A retailer may decide to play louder, fast tempo music when it is close to closing time. This encourages customers to speed through the store. On the other hand, slower music could be played during off-peak times. This will inspire shoppers to wander around and browse the merchandise for a longer time.

5. Shorten your waiting times

Music could affect shoppers’ perception of time. A long queue will feel shorter if there is great music playing in the background. It is the same principle behind the melodies played while callers are put on hold on the phone. When individuals are entertained, they are less likely to get irritated or bored.

Do you need custom audio installation? Contact Experience Audio Video here!

 

Reasons Why You’ll Love Having a Home Theater

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Just say the words “Date Night,” and admit it: you are expecting dinner and a movie. We love movies at the theater, where the big screen and big sound envelop you in the action.

But advancing technology is making the movie theater experience available in your own home. With a home theater system, you can watch your favorite movies, TV shows or sporting events whenever you like, with the picture quality and rich sound you’d get for paying a small fortune at your local theater. The possibilities are limitless:

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Enjoy the Latest Flicks

Whether it’s in a designated theater room, or you’re pulling up your favorite pillows, you can gather your family together to watch your favorite movies in the comfort of home. So whose turn is it to make the popcorn??

Whose Side Are You On, Anyway?

Pick your favorite team and get the family together around your home theater system to watch the big game. The high-definition television (HDTV) combined with surround sound puts you right in the stadium, without the crazy prices for a beer and brat. One word of caution, however: when you have a home theater system, people start getting really nice to you in the week up to the Super Bowl.

Are You a Gamer?

Video games have become a huge form of family entertainment. The big winners for 2017 are:

If you want a true gaming experience that immerses you in the action, there is nothing like a home theater to ‘make it real.’

That’s All, Folks!

To sum it up: we love movies and the experience it gives us, but let’s face it: movies are expensive, you have to adhere to a rigid time schedule and pay outrageous amounts for a popcorn and drink. Invest in your home with Experience Audio Video and you get the quality of movie theater viewing without the crowds, uncomfortable seats and sticky floors.  You’re welcome.

 

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5 Ways to Use a Surround Sound System In Your Home

Do you like to watch movies only at the movie theater on a huge screen with their insane surround sound system? It isn’t always possible to make it to all of the must-watch summer movies on your list, but there is a way to make that experience in your own home.

Sometimes the timing doesn’t work, you don’t have enough money, or you can’t find a babysitter in time. However, by bringing the movie theater experience home, you’ll never have to worry about those issues again!

A home theatre and surround sound system is a one-time investment that will make sure that you never have to go to the movie theater to have the movie viewing experience you crave. You can watch the latest blockbusters and your old favorites any time you want.

 

Here are a few ways to enhance your home theatre and surround sound experience:

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  1. The best room in your house should be reserved for your new home theatre. The room should not be a square but more rectangular, preferably with high ceilings. Carpet your room for best results. This could easily be the living room or the family room if you have one.

 

  1. The position of your speakers is crucial. Too close and you may feel like you are going to go deaf and too far and that surround sound system will fail you. Ask the installation technician to position them optimally so you can reap the benefits.

 

  1. A home theatre and surround sound system comes with a ton of wires. If you are going to have a room with the best equipment and potential to provide amazing screen experience, be sure to tidy up the cables. Hanging wires will kill the vibe of your interior. Ask the technician to run the wires through the walls and away from sight. Also, you can look into the Bluetooth option and go wireless!

 

  1. There are upgrades coming out all the time, and some will go the extra mile to provide you the best home theatre and surround sound experience. If you don’t know much visit your nearest electronic store or call your installation team to ask about new equipment to upgrade your TV.

 

  1. You know how you have to get the theater early so that you can find the best seat (which is the center of the room) but it’s mostly always gone? With a home theater, you can always have the perfect spot to enjoy your movie. Find the best chair in the room and aim all the speakers at that spot. Enjoy the best way to watch a flick that is available to us these days!

 

Another added benefit of home theatres is that you do not need to get overpriced popcorn and soda. Break out the pizza or cook a family meal, no one will stop you in your own home!

Another bonus is that you can take bathroom breaks without missing scenes of the movie, just hit pause. Who knows, home theatres might have been created by the guy who got tired of missing the best parts of the movie because of bathroom breaks!

 

Call Us!

A home theater is a great way to upgrade your home and have quality entertainment experience with the whole family. You can enjoy movies with the kids or have viewing parties for the adults, and you don’t have to pay an arm and a leg!

If you’re ready to upgrade your home with a surround sound system, give us a call at (714) 744-4455, or email us at Sales@EAV-INC.com and let’s talk about your options today!