3 Ways to Make Your Waiting Room More Enjoyable for Patients

A patient spends an average twenty minutes sitting in a waiting room before his or her appointment. With the rise of doctor rating websites and a competitive healthcare environment, it is in your best interest as a healthcare professional to offer your patients the best possible experience within the first moment of walking through the door. Here are some ways to make your waiting room more appealing.

1. Consider the decor

You’re a medical professional, not a skilled interior designer. But there are certain elements you can simply incorporate into your waiting room. Comfortable seating is essential. Progressive design companies suggest modular seating with movable cushions and components that could be customized to different offices or individuals. This would greatly improve the waiting room’s environment. Bear in mind that seats comfortable for some patients may not be suitable for others. For example, elderly patients might have difficulty getting up from a couch. Chairs with two sturdy arms provide more support for these older patients.

Plants could improve the look and air quality of your waiting room as well. A NASA study has found that spider plants, aloe vera and Gerbera daisies help filter volatile organic compounds out of the air.

You should also consider some room dividers or separate areas of your waiting room where patients can have some privacy to make a phone call or to speak privately with family.

2. Make waiting time enjoyable

Research has shown that the actual wait time is not as important to patients as the perception of their wait. If their time was spent doing something engaging, patients will be less likely to notice and will have less of an urge to complain about the wait. Brewing a cup of tea or coffee takes a few minutes and can increase a patient’s overall perception of value.

Giving patients the chance to shop while they wait is another idea that assists some doctors in keeping patients busy. Many optometrists, orthopedists, dentists and dermatologists are already using this method. You should consider setting up a shop in a corner of your waiting room to sell educational books and items related to your practice.

3. Let your patients be productive

When a patient is waiting to see you, is he or she flipping through outdated magazines? Or is he or she using that time to do something productive, like educating themselves about his or her health? Studies show that one out of five patients use his or her smartphone to search for health-related information in the doctor’s waiting room moments before the appointment.

You can help them further by providing high-quality patient education materials using a TV along with Marantz surround sound. Our healthcare solutions make this possible and scalable. Your patient can view your medical education videos in the waiting room, then share it with their family members.

With a bit of creativity and small investment, you can make your waiting room an enjoyable, productive space for your patients. And if your patient’s first impression of your practice is a great one, they will spread the word to friends and family. Click here to learn how you can use our audio and video resources to make your waiting room patient-friendly.

The Benefits of Playing the Right Audio in Your Orange County Retail Space

Have you ever been inside a silent retail store with no music playing in the background? What was your initial impression? You most likely felt uncomfortable and after looking around a bit, you left fast and headed towards a more welcoming store.

Looking from a different perspective, have you ever exited a store because the music was too loud or irritating, making you feel stressed and annoyed?

Music is the key element in the retail mix. Great music has the potential to put customers in the right mood, redefine the retail store’s image, attract new customers and grow sales and revenue.

Here are some excellent reasons why playing the right music is beneficial to your retail business in Orange County:

1. What is your brand?

Are you a relaxed, carefree brand? Do you run stores that are kid-friendly with a warm atmosphere? Are you vibrant, edgy and energetic? The loudness, tempo and style of the music you play can help communicate the personality of your brand to customers, even before they enter your store.

Imagine that you are at the shopping mall, looking for a suit. You most likely won’t enter stores that are playing dance or rap music, as they are unlikely to have formal wear. But if you were looking for a new pair of sneakers you would probably pop into one of those very shops because you were drawn to the music.

If you have been thinking about rebranding or tweaking your store, music could be a powerful tool to achieve your brand’s redesign goals.

2. Building the right atmosphere

As the competition of e-commerce is getting stronger, the shopping experience quality has become one of the key differentiators for physical stores. Music plays a huge role in creating and enhancing the retail experience, to the point that four out of five small retailers think that they would damage their store’s atmosphere if they stopped playing music.

Research shows that the music you play affects the store’s environment and moods and feelings of shoppers. By changing the style and tempo of the background music, retailers could create a visible change in the store’s atmosphere. Analyze the ambiance of your store. What kind of atmosphere would you want to establish?

3. Create a private area

By masking the sounds of movements and voices, background music assists in creating a personal space for customers. This will give them privacy as they walk around your store, browsing the products and making comments to friends or family. This is perhaps unsurprising that a whopping ninety-nine percent of staff who work in stores without music think that shops that play music are more modern and attractive places to shop.

4. Set the pace of shopper

Speed, volume and rhythm of in-store music affects the pace of a customer’s flow throughout the store. When relaxing music is playing at a low volume, people tend to wander around the store’s aisles slowly. And when loud, energetic songs are playing, shoppers tend to speed up their pace through the store. The pace of customer flow does not appear to affect sales.

You should play different styles based on the time of the day and desired goals. A retailer may decide to play louder, fast tempo music when it is close to closing time. This encourages customers to speed through the store. On the other hand, slower music could be played during off-peak times. This will inspire shoppers to wander around and browse the merchandise for a longer time.

5. Shorten your waiting times

Music could affect shoppers’ perception of time. A long queue will feel shorter if there is great music playing in the background. It is the same principle behind the melodies played while callers are put on hold on the phone. When individuals are entertained, they are less likely to get irritated or bored.

Do you need custom audio installation? Contact Experience Audio Video here!